{"id":4121,"date":"2022-07-27T13:34:08","date_gmt":"2022-07-27T11:34:08","guid":{"rendered":"https:\/\/behaviouralleeway.com?page_id=4121"},"modified":"2026-02-24T09:34:02","modified_gmt":"2026-02-24T08:34:02","slug":"behavioural-leeway","status":"publish","type":"page","link":"https:\/\/behaviouralleeway.com\/de\/","title":{"rendered":"Behavioural Leeway"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-blend-mode:multiply;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:280px;--awb-padding-bottom:180px;--awb-padding-top-medium:195px;--awb-padding-top-small:190px;--awb-padding-right-small:40px;--awb-padding-bottom-small:140px;--awb-padding-left-small:40px;--awb-margin-bottom-medium:0px;--awb-margin-bottom-small:60px;--awb-background-color:var(--awb-color7);--awb-background-image:url(&quot;https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-science.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-preload-img=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-science.webp\" ><div class=\"awb-background-mask\" style=\"background-image:  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1 ;transform: scale(-1, -1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:55px;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.23%;--awb-spacing-left-medium:20px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:20px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-right:30px;--awb-margin-top-small:10px;--awb-margin-right-small:30px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:uppercase;font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><mark class=\"fusion-highlight custom-textcolor highlight1 awb-highlight-background\" style=\"--awb-color:var(--awb-color1);--awb-text-color:var(--awb-color8);\">Verhaltensorientierte Change-Beratung<\/mark><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-no-small-visibility fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:52px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:52;line-height:1.2;\">Verhalten verstehen, Wandel steuern.<\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-no-medium-visibility fusion-no-large-visibility fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;--awb-font-size:40px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Verhalten verstehen, Wandel steuern.<\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span \" style=\"--awb-padding-top:18px;--awb-padding-right:40px;--awb-padding-bottom:18px;--awb-padding-left:40px;--button_bevel_color:var(--awb-color4);--button_bevel_color_hover:var(--awb-color4);\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/behaviouralleeway.com\/de\/kontakt\/\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt anfragen<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt anfragen<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:110px;--awb-padding-bottom:0px;--awb-padding-top-medium:90px;--awb-padding-bottom-medium:40px;--awb-padding-top-small:10px;--awb-padding-bottom-small:40px;--awb-margin-bottom-medium:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.76%;--awb-margin-bottom-large:90px;--awb-spacing-left-large:5.64%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.76%;--awb-spacing-left-medium:5.64%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:42px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:42;line-height:1.2;\">Behavioural Leeway<\/h1><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:var(--awb-typography4-line-height);\"><em>Wir bewirken Verhaltens\u00e4nderungen.<\/em><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.64%;--awb-margin-bottom-large:90px;--awb-spacing-left-large:3.76%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:5.64%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:3.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:30px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-text-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%));--awb-margin-bottom:10px;\"><p>Behavioural Leeway ist eine Beratung f\u00fcr angewandte Verhaltenswissenschaften mit Fokus auf organisationale Transformation.<\/p>\n<p>Wir verbinden pr\u00e4diktive Analysen mit Verhaltensdesign, um Verhaltensrisiken in Ver\u00e4nderungsprozessen fr\u00fch zu erkennen und Interventionen systematisch daraus abzuleiten.<\/p>\n<p>Wir helfen Organisationen, Verhalten zur strategischen Entscheidungsgr\u00f6\u00dfe im Wandel zu machen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:110px;--awb-padding-top-small:50px;--awb-padding-bottom-small:70px;--awb-margin-bottom-medium:0px;--awb-background-color:rgba(244,244,244,0.5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.82%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:3.525%;--awb-spacing-left-medium:3.525%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Leistungen<\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:var(--awb-typography4-line-height);\"><em>Wir bieten strategische Beratung und ma\u00dfgeschneiderte Schulungen.<\/em><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.76%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:5.64%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.76%;--awb-spacing-left-medium:5.64%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%));--awb-margin-bottom:10px;\"><p data-start=\"138\" data-end=\"331\">Mit wissenschaftlich fundierter Verhaltensanalyse, pr\u00e4diktiven Methoden und strategischem Verhaltensdesign unterst\u00fctzen wir Organisationen dabei, Ver\u00e4nderungsprozesse systematisch auszurichten.<\/p>\n<p data-start=\"333\" data-end=\"575\">Unsere Beratung und Trainings vermitteln Entscheidungstr\u00e4gern das Wissen und die Instrumente, um Verhaltensstrategien zu entwickeln, zu erproben und wirksam zu skalieren, von gezielten Interventionen bis zur unternehmensweiten Transformation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.64%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:3.76%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:5.64%;--awb-spacing-left-medium:3.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%));--awb-margin-bottom:10px;\"><p data-start=\"577\" data-end=\"671\">Behavioural Science, Predictive Analytics und Verhaltensdesign bilden den Kern unserer Arbeit.<\/p>\n<p data-start=\"673\" data-end=\"795\">Wir analysieren organisationale Verhaltensspielr\u00e4ume und legen damit die Grundlage f\u00fcr wirksam skalierbare Transformation.<\/p>\n<p data-start=\"797\" data-end=\"934\">Unser Fokus liegt auf der datenbasierten Optimierung von Ver\u00e4nderungsprozessen und der strukturierten Analyse menschlicher Verhaltensdynamiken.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-column-inner-bg-wrapper\" style=\"--awb-z-index:99999;--awb-z-index-hover:9999;--awb-inner-bg-color:var(--awb-color6);--awb-inner-bg-color-hover:var(--awb-color6);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 70%)) 100%);;--awb-inner-bg-blend:multiply;--awb-inner-bg-size:cover;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.05) scaleY(1.05);--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:5.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.64%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:5.64%;--awb-spacing-left-medium:5.64%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/beratung\/\" aria-label=\"Applied Behavioural Science Consulting\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-science-consulting-s.webp\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 70%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-science-consulting-s.webp\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:106% !important;max-width:106% !important;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-padding-top:60px;--awb-padding-right:50px;--awb-padding-bottom:60px;--awb-padding-left:50px;--awb-padding-right-medium:35px;--awb-padding-left-medium:35px;--awb-padding-right-small:25px;--awb-padding-left-small:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Beratung<\/h3><\/div><ul style=\"--awb-item-padding-top:0.01em;--awb-item-padding-bottom:0.01em;--awb-textcolor:var(--awb-color1);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Verhaltensorientiertes Change-Management<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Verhaltensorientiertes Innovationsmanagement<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Umweltfreundliche Verhaltens\u00e4nderungen<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Verhaltensorientierte Politikgestaltung<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-transform-origin:100% 100%;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.23%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.23%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.23%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-transform-origin:100% 100%;--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.46%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:8.46%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:8.46%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:25px;--awb-padding-right:15px;--awb-padding-bottom:25px;--awb-padding-left:24px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_font_size:15px;\" target=\"_self\" title=\"Angewandte verhaltenswissenschaftliche Beratung\" aria-label=\"Angewandte verhaltenswissenschaftliche Beratung\" href=\"https:\/\/behaviouralleeway.com\/consulting\/\"><i class=\"corporation-arrow-right awb-button__icon awb-button__icon--default awb-button__icon--no-margin button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-column-inner-bg-wrapper\" style=\"--awb-z-index:99999;--awb-z-index-hover:9999;--awb-inner-bg-color:var(--awb-color6);--awb-inner-bg-color-hover:var(--awb-color6);--awb-inner-bg-image:linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 70%)) 100%);;--awb-inner-bg-blend:multiply;--awb-inner-bg-size:cover;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.05) scaleY(1.05);--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:5.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.64%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:5.64%;--awb-spacing-left-medium:5.64%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/predictive-behavioural-design-training\/\" aria-label=\"Predictive Behavioural Design Training\"><span class=\"fusion-column-inner-bg-image lazyload\" data-bg=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behaviour-change-training-s.webp\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 70%)) 100%)\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behaviour-change-training-s.webp\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:106% !important;max-width:106% !important;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:60px;--awb-padding-right:50px;--awb-padding-bottom:60px;--awb-padding-left:50px;--awb-padding-right-medium:35px;--awb-padding-left-medium:35px;--awb-padding-right-small:25px;--awb-padding-left-small:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Training<\/h3><\/div><ul style=\"--awb-item-padding-top:0.01em;--awb-item-padding-bottom:0.01em;--awb-textcolor:var(--awb-color1);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-2 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p class=\"western\">Virtuelle und Pr\u00e4senz-Trainingsformate<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p class=\"western\">Kompetenzen f\u00fcr Verhaltensinterventionen<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p class=\"western\">Themenspezifische Trainings im Verhaltensdesign<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Inhouse-Schulungen f\u00fcr Unternehmens-Teams<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-transform-origin:100% 100%;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.23%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.23%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:4.23%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-transform-origin:100% 100%;--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.46%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:8.46%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:8.46%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:25px;--awb-padding-right:15px;--awb-padding-bottom:25px;--awb-padding-left:24px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_font_size:15px;\" target=\"_self\" title=\"Predictive Behavioural Design Training\" aria-label=\"Predictive Behavioural Design Training\" href=\"https:\/\/behaviouralleeway.com\/de\/predictive-behavioural-design-training\/\"><i class=\"corporation-arrow-right awb-button__icon awb-button__icon--default awb-button__icon--no-margin button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-position:right top;--awb-background-blend-mode:overlay;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:70px;--awb-padding-bottom-small:0px;--awb-margin-bottom-medium:0px;--awb-margin-bottom-small:80px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-mask\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%221920%22%20height%3D%22954%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cg%20clip-path%3D%22url%28%23prefix__clip0_75_23031%29%22%20fill%3D%22rgba%2810%2C32%2C61%2C1%29%22%3E%3Cpath%20d%3D%22M1321.57%20538C1357.08%20287.516%201273.7%2089.91%201127-.418L1374.18-6c65.77%20100.68-15.89%20431.512-52.61%20544zM312%20955c432.242%200%20746.77-180.667%20850-271-90.34%20157.09-176.766%20246.121-208.688%20271H312z%22%20fill%3D%22rgba%28245%2C245%2C245%2C0.45%29%22%20fill-opacity%3D%22.25%22%2F%3E%3Cpath%20d%3D%22M1344.5%20427c0-252.4-212.67-390.833-319-428.5H1373c70%2082.4%2010.17%20320-28.5%20428.5z%22%20fill%3D%22rgba%28245%2C245%2C245%2C0.45%29%22%20fill-opacity%3D%22.1%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M839.644%20954C1138.37%20793.549%201337%20508.902%201337%20184.5c0-63.218-7.54-124.926-21.9-184.5H1920v954H839.644zm0%200C676.842%201041.44%20484.311%201092%20278%201092c-584.87%200-1059-406.302-1059-907.5S-306.87-723%20278-723c511.098%200%20937.63%20310.269%201037.1%20723H0v954h839.644z%22%20fill%3D%22rgba%28245%2C245%2C245%2C0.45%29%22%20fill-opacity%3D%22.5%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M1011.55%20954C1221.42%20793.95%201353%20564.007%201353%20308.5c0-108.584-23.76-212.552-67.2-308.5H1920v954h-908.45zm0%200c-187.291%20142.83-436.933%20230-711.05%20230C-280.78%201184-752%20792.025-752%20308.5S-280.78-567%20300.5-567c450.743%200%20835.31%20235.692%20985.3%20567H0v954h1011.55z%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22prefix__clip0_75_23031%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h1920v954H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E);opacity: 1 ;transform: scale(-1, -1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.05%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.05%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:7.05%;--awb-spacing-left-medium:7.05%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 119;--awb-margin-bottom-small:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1104\" height=\"1314\" alt=\"Behavioural Change Berater\" title=\"Behavioural Change Berater: Dirk Johann\" src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann.webp\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann.webp\" class=\"lazyload img-responsive wp-image-4078 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271104%27%20height%3D%271314%27%20viewBox%3D%270%200%201104%201314%27%3E%3Crect%20width%3D%271104%27%20height%3D%271314%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann-200x238.webp 200w, https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann-400x476.webp 400w, https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann-600x714.webp 600w, https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann-800x952.webp 800w, https:\/\/behaviouralleeway.com\/wp-content\/uploads\/consultant-dirk-johann.webp 1104w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.7%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:4.7%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Unser Ansatz<\/h2><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:var(--awb-typography4-line-height);\"><em>Wir nutzen Forschung, um Verhaltens\u00e4nderung zu steuern \u2013 effektiv und ethisch. <\/em><\/div><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:35px;--awb-margin-left:0px;\"><p>Wir bieten ma\u00dfgeschneiderte strategische Beratung, um F\u00fchrung zu unterst\u00fctzen, die sich f\u00fcr psychologische Sicherheit einsetzt, zum Experimentieren ermutigt und umweltfreundliches Verhalten f\u00f6rdert.<\/p>\n<p>Unser modularer Beratungsansatz vereint Erkenntnisse aus Verhaltens\u00f6konomie, Soziologie, Motivationsforschung, Entscheidungswissenschaft und Umweltpsychologie. Auf dieser fundierten Grundlage entwickeln wir Strategien und Interventionen, die darauf abzielen, menschliches Verhalten in spezifischen Ver\u00e4nderungskontexten wirkungsvoll zu optimieren.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color4);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:20px;--awb-title-letter-spacing:var(--awb-typography1-letter-spacing);--awb-title-line-height:var(--awb-typography1-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4121-1\"><div class=\"fusion-panel panel-default panel-6abfaf294b88f1c27 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6abfaf294b88f1c27\"><a aria-expanded=\"false\" aria-controls=\"6abfaf294b88f1c27\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4121-1\" data-target=\"#6abfaf294b88f1c27\" href=\"#6abfaf294b88f1c27\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Pr\u00e4diktive Analysen: Verhalten vorhersagen, Reaktanz vermeiden<\/span><\/a><\/h3><\/div><div id=\"6abfaf294b88f1c27\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6abfaf294b88f1c27\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Ver\u00e4nderungen sto\u00dfen nicht automatisch auf Zustimmung. Sie treffen auf Routinen, Haltungen und informelle Machtstrukturen.<\/p>\n<p>Durch KI-gest\u00fctzte Verhaltensanalysen und fortgeschrittene Modellierungsans\u00e4tze lassen sich aufkommende Verhaltensmuster sowie organisationale Risikodynamiken fr\u00fchzeitig erkennen und die Unsicherheit in komplexen Ver\u00e4nderungsprozessen gezielt reduzieren.<\/p>\n<p>Psychologische Reaktanz bezeichnet die innere Gegenbewegung auf empfundenen Druck oder eingeschr\u00e4nkte Wahlfreiheit. Sie entsteht oft, lange bevor sich Widerstand \u00e4u\u00dfert. Wer diese Dynamik fr\u00fch erkennt, kann gezielt intervenieren, bevor sich Abwehrhaltungen verfestigen.<\/p>\n<p>In hochdynamischen, verrauschten oder semantisch mehrdeutigen Datenumgebungen liefern pr\u00e4diktive Modelle belastbare Erkenntnisse. Sie zeigen, wo und warum motivationale Dynamiken entstehen, etwa Reaktanz, Ambivalenz, geringe Selbstwirksamkeitserwartungen, mangelnde Attraktivit\u00e4t organisationaler Ver\u00e4nderungen oder schwindendes institutionelles Vertrauen. Diese Prozesse wirken als unsichtbare Widerstandsmuster und bilden sich h\u00e4ufig vor dem beobachtbaren Verhalten.<\/p>\n<p>Auf dieser Basis werden evidenzbasierte Interventionen entwickelt, die verhaltensrelevante Dynamiken gezielt ber\u00fccksichtigen und die Erfolgsaussichten von Ver\u00e4nderungsprozessen erh\u00f6hen.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-03280965291e37a03 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_03280965291e37a03\"><a aria-expanded=\"false\" aria-controls=\"03280965291e37a03\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4121-1\" data-target=\"#03280965291e37a03\" href=\"#03280965291e37a03\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Segmentierte Verhaltensanalyse: Ma\u00dfgeschneiderte L\u00f6sungen<\/span><\/a><\/h3><\/div><div id=\"03280965291e37a03\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_03280965291e37a03\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Organisationale Ver\u00e4nderung erfordert differenzierte Antworten. Denn Mitarbeitende und Teams reagieren unterschiedlich auf Wandel. Ein pauschales Vorgehen wird dieser Vielfalt nicht gerecht. Unsere segmentierte Verhaltensanalyse kombiniert Cluster-Algorithmen mit Machine Learning, um unterschiedliche Reaktions- und Handlungsmuster systematisch sichtbar zu machen.<\/p>\n<p>Durch die Verbindung individueller Verhaltensmerkmale mit gruppendynamischen Kontexten entstehen datenbasierte Verhaltensprofile, die wir durch theoriebasierte Typologien erg\u00e4nzen, um tieferliegende motivationale Muster und Widerstandsquellen sichtbar zu machen.<\/p>\n<p>Darauf aufbauend entwickeln wir passgenaue Interventionsstrategien, die gezielt dort ansetzen, wo Verhalten ver\u00e4nderbar ist. So erh\u00f6hen wir die Adaptivit\u00e4t auf individueller und organisationaler Ebene und schaffen eine belastbare Grundlage f\u00fcr nachhaltige, evidenzbasierte Transformationsergebnisse.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a98f2f6e5caf1a9dc fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a98f2f6e5caf1a9dc\"><a aria-expanded=\"false\" aria-controls=\"a98f2f6e5caf1a9dc\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4121-1\" data-target=\"#a98f2f6e5caf1a9dc\" href=\"#a98f2f6e5caf1a9dc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Verhaltensdesign: Wandel gestalten, der wirkt<\/span><\/a><\/h3><\/div><div id=\"a98f2f6e5caf1a9dc\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a98f2f6e5caf1a9dc\"><div class=\"panel-body toggle-content fusion-clearfix\">Verhaltensdesign schafft Bedingungen, unter denen gew\u00fcnschte Verhaltensweisen selbstverst\u00e4ndlich werden. Durch gezielte Anpassungen in Entscheidungs\u00adarchitekturen und Arbeitsumfeldern gestalten wir Change nicht top-down, sondern verhaltensnah und anschlussf\u00e4hig.<\/p>\n<p>Mit Methoden wie Nudging gestalten wir Entscheidungs\u00ad\u00ad\u00adsituationen, in denen Mitarbeitende intuitiv die gew\u00fcnschte Richtung einschlagen \u2013 ohne Mehraufwand, aber mit Wirkung. Kleine Ver\u00e4nderungen wie voreingestellte nachhaltige Optionen oder visuelle Reize an den richtigen Stellen f\u00fchren zu gro\u00dfen Effekten im Alltag.<\/p>\n<p>Dar\u00fcber hinaus setzen wir auf systematische Verst\u00e4rkung: Positives Verhalten wird sichtbar gemacht, durch Feedback gefestigt und durch gezielte Anreize verankert.<\/p>\n<p>Das Ergebnis: Eine Unternehmenskultur, die Wandel nicht als Belastung, sondern als Chance versteht. Diese Kultur st\u00e4rkt die Eigenverantwortung und Motivation Ihrer Mitarbeitenden, erh\u00f6ht die Resilienz gegen\u00fcber Herausforderungen und f\u00f6rdert die Innovationskraft Ihrer Organisation.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5c180eec9423f2774 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5c180eec9423f2774\"><a aria-expanded=\"false\" aria-controls=\"5c180eec9423f2774\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4121-1\" data-target=\"#5c180eec9423f2774\" href=\"#5c180eec9423f2774\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Verhaltensspielr\u00e4ume erkennen: Adaptive Organisationen schaffen<\/span><\/a><\/h3><\/div><div id=\"5c180eec9423f2774\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5c180eec9423f2774\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Wir analysieren gezielt, wie flexibel Ihre Organisation und Ihre Mitarbeitenden auf Ver\u00e4nderungen reagieren \u2013 sei es in der digitalen Transformation, bei Kulturwandel oder Umstrukturierungen. Dabei identifizieren wir systemische wie psychologische Faktoren, die Verhaltensspielr\u00e4ume einengen, und nutzen datenbasierte Verhaltensanalysen, um gezielte Ansatzpunkte sichtbar zu machen.<\/p>\n<p>Auf dieser Basis entwickeln wir Strategien, die Entscheidungsverhalten gezielt ver\u00e4ndern und Eigenverantwortung st\u00e4rken. Methoden wie <a href=\"https:\/\/behaviouralleeway.com\/de\/verhaltensprototyping-und-interventionsdesign\/\">Behavioural Journey Mapping<\/a> und die Anpassung von Entscheidungsarchitekturen helfen dabei, Verhalten nicht nur zu verstehen, sondern rahmengebend zu beeinflussen.<\/p>\n<p>Das Ergebnis: Ihre Organisation gewinnt an Steuerungsf\u00e4higkeit, erkennt relevante Dynamiken fr\u00fchzeitig \u2013 und gestaltet Ver\u00e4nderung nicht reaktiv, sondern vorausdenkend.<\/p>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-498b019ffed1f0263 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_498b019ffed1f0263\"><a aria-expanded=\"false\" aria-controls=\"498b019ffed1f0263\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4121-1\" data-target=\"#498b019ffed1f0263\" href=\"#498b019ffed1f0263\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CLIMB\u2122: Ihr Wegweiser f\u00fcr erfolgreiche Transformation<\/span><\/a><\/h3><\/div><div id=\"498b019ffed1f0263\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_498b019ffed1f0263\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Unser bew\u00e4hrtes <a href=\"https:\/\/behaviouralleeway.com\/de\/ressourcen\/#climb-modell\">CLIMB\u2122 Modell<\/a> bildet die Grundlage unseres modularen Beratungsansatzes. Unser Ansatz verbindet pr\u00e4diktive Analysen und segmentierte Verhaltensstrategien mit evidenzbasierten Interventionen. Das Modell begleitet Sie durch jede Phase des Wandels \u2013 von der Diagnose bis zur Umsetzung \u2013 und schafft messbare Ergebnisse, die langfristig Wirkung zeigen.<\/p>\n<p>Unser modularer Beratungsansatz bietet einen umfassenden, skalierbaren Rahmen f\u00fcr die Implementierung nachhaltiger Ver\u00e4nderungsprozesse. Er besteht aus f\u00fcnf Kernmodulen, die jeweils Strategien zur Bew\u00e4ltigung spezifischer organisatorischer Herausforderungen bieten.<\/p>\n<p>Dieses Beratungsmodell basiert auf den theoretischen Prinzipien des CLIMB\u2122 Frameworks und \u00fcbertr\u00e4gt dessen Konzepte in praktische, anpassungsf\u00e4hige Phasen, die den organisatorischen Wandel begleiten. Jedes Modul wird auf die spezifischen Herausforderungen und Ziele einer Organisation zugeschnitten, um nachhaltige Verbesserungen zu erzielen, die auf verhaltensbasierten Erkenntnissen und pr\u00e4diktiven Analysen basieren.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-top:35px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\"><p>Unser Fokus liegt auf Empathie, Teamwork und evidenzbasierten Entscheidungsprozessen, um Interventionen zu entwickeln, die positive Verhaltens\u00e4nderungen f\u00f6rdern. Dabei folgen wir den OECD-Leitlinien f\u00fcr die ethische Nutzung der Verhaltenswissenschaft zur F\u00f6rderung von Verhaltens\u00e4nderungen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-position:right top;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-padding-top-medium:0px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:0px;--awb-margin-top-medium:0px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-z-index:9999;--awb-padding-top:7vw;--awb-padding-right:7vw;--awb-padding-bottom:7vw;--awb-padding-left:7vw;--awb-padding-top-small:80px;--awb-padding-right-small:30px;--awb-padding-bottom-small:80px;--awb-padding-left-small:30px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-image:linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 66%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 66%)) 100%);;--awb-bg-position:center top;--awb-bg-blend:multiply;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.04 * calc( 100% - 0 ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.04 * calc( 100% - 0 ) );--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.02 * calc( 100% - 0 ) );--awb-spacing-left-small:0px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/usp-behavioural-leeway.webp\" data-bg=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/usp-behavioural-leeway.webp\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 66%)) 0%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 66%)) 100%)\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-right:30px;--awb-margin-top-small:10px;--awb-margin-right-small:30px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:uppercase;font-size:1em;--fontSize:13;--minFontSize:13;line-height:var(--awb-typography5-line-height);\"><mark class=\"fusion-highlight custom-textcolor highlight1 awb-highlight-background\" style=\"--awb-color:var(--awb-color1);--awb-text-color:var(--awb-color8);\">Verhaltenswissenschaftliche L\u00f6sungen<\/mark><\/h2><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-right:40px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Warum Behavioural Leeway?<\/h3><\/div><ul style=\"--awb-textcolor:var(--awb-color1);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check-circle fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Wir \u00fcbersetzen Verhaltenswissenschaft in pr\u00e4diktive Strategien f\u00fcr echten Wandel.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check-circle fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Wir decken verborgene Verhaltensmuster auf \u2013 die Hebel, an denen Ver\u00e4nderung wirksam wird.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check-circle fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Wir entwickeln evidenzbasierte Interventionen, die Verhalten ver\u00e4ndern und Performance st\u00e4rken.<\/p>\n<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span \" style=\"--awb-margin-top:30px;--awb-padding-top:15px;--awb-padding-right:32px;--awb-padding-bottom:15px;--awb-padding-left:32px;--button_bevel_color:var(--awb-color4);--button_bevel_color_hover:var(--awb-color4);--button_accent_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:14px;--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/behaviouralleeway.com\/de\/kontakt\/\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt anfragen<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt anfragen<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:7vw;--awb-padding-right:9vw;--awb-padding-bottom:7vw;--awb-padding-left:9vw;--awb-padding-top-small:80px;--awb-padding-right-small:30px;--awb-padding-bottom-small:80px;--awb-padding-left-small:30px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 0 ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:calc( 0.04 * calc( 100% - 0 ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:calc( 0.02 * calc( 100% - 0 ) );\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Verhalten entschl\u00fcsseln &#8211; Change neu denken.<\/h3><\/div><div class=\"fusion-progressbar\" style=\"--awb-text-font-size:16px;--awb-text-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-line-height:1.3;--awb-text-text-transform:var(--awb-typography3-text-transform);--awb-textcolor:var(--awb-color1);--awb-height:16px;--awb-filledcolor:var(--awb-color1);--awb-unfilledcolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-border-radius-top-left:80px;--awb-border-radius-top-right:80px;--awb-border-radius-bottom-left:80px;--awb-border-radius-bottom-right:80px;--awb-filledbordersize:0px;--awb-maximum-value-wrapper-width:50%;--awb-font-family:var(--awb-typography3-font-family);--awb-font-weight:var(--awb-typography3-font-weight);--awb-font-style:var(--awb-typography3-font-style);\"><div class=\"progress-title awb-above-bar awb-align-start\"><span class=\"fusion-progressbar-text\" id=\"awb-progressbar-label-1\">Verhalten verstehen mit KI-gest\u00fctzten Insights<\/span> <span class=\"fusion-progressbar-value\">50%<\/span><\/div><div class=\"fusion-progressbar-bar progress-bar\"><div class=\"progress progress-bar-content not-animated\" role=\"progressbar\" aria-labelledby=\"awb-progressbar-label-1\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\" data-filling-speed=\"600\"><\/div><span class=\"awb-pb-max-value-wrap awb-on-bar\"><span class=\"awb-pb-max-value-text\"><\/span><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-progressbar\" style=\"--awb-text-font-size:16px;--awb-text-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-line-height:1.3;--awb-text-text-transform:var(--awb-typography3-text-transform);--awb-textcolor:var(--awb-color1);--awb-height:16px;--awb-filledcolor:var(--awb-color1);--awb-unfilledcolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-border-radius-top-left:80px;--awb-border-radius-top-right:80px;--awb-border-radius-bottom-left:80px;--awb-border-radius-bottom-right:80px;--awb-filledbordersize:0px;--awb-maximum-value-wrapper-width:25%;--awb-font-family:var(--awb-typography3-font-family);--awb-font-weight:var(--awb-typography3-font-weight);--awb-font-style:var(--awb-typography3-font-style);\"><div class=\"progress-title awb-above-bar awb-align-start\"><span class=\"fusion-progressbar-text\" id=\"awb-progressbar-label-2\">Wandel gestalten, mit Verhaltensdesign<\/span> <span class=\"fusion-progressbar-value\">75%<\/span><\/div><div class=\"fusion-progressbar-bar progress-bar\"><div class=\"progress progress-bar-content not-animated\" role=\"progressbar\" aria-labelledby=\"awb-progressbar-label-2\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" data-filling-speed=\"600\"><\/div><span class=\"awb-pb-max-value-wrap awb-on-bar\"><span class=\"awb-pb-max-value-text\"><\/span><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-progressbar\" style=\"--awb-text-font-size:16px;--awb-text-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-line-height:1.3;--awb-text-text-transform:var(--awb-typography3-text-transform);--awb-textcolor:var(--awb-color1);--awb-height:16px;--awb-filledcolor:var(--awb-color1);--awb-unfilledcolor:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-border-radius-top-left:80px;--awb-border-radius-top-right:80px;--awb-border-radius-bottom-left:80px;--awb-border-radius-bottom-right:80px;--awb-filledbordersize:0px;--awb-maximum-value-wrapper-width:0%;--awb-font-family:var(--awb-typography3-font-family);--awb-font-weight:var(--awb-typography3-font-weight);--awb-font-style:var(--awb-typography3-font-style);\"><div class=\"progress-title awb-above-bar awb-align-start\"><span class=\"fusion-progressbar-text\" id=\"awb-progressbar-label-3\">F\u00fchren mit vorausschauender Verhaltensintelligenz<\/span> <span class=\"fusion-progressbar-value\">100%<\/span><\/div><div class=\"fusion-progressbar-bar progress-bar\"><div class=\"progress progress-bar-content not-animated\" role=\"progressbar\" aria-labelledby=\"awb-progressbar-label-3\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" data-filling-speed=\"600\"><\/div><span class=\"awb-pb-max-value-wrap awb-on-bar\"><span class=\"awb-pb-max-value-text\"><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:130px;--awb-padding-bottom:130px;--awb-padding-top-medium:90px;--awb-padding-bottom-medium:90px;--awb-margin-bottom-medium:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.76%;--awb-margin-bottom-large:90px;--awb-spacing-left-large:4.7%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:4.512%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:5.64%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>Ressourcen<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Verhaltens\u00adspielr\u00e4ume erkennen und nutzen<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.05%;--awb-margin-bottom-large:80px;--awb-spacing-left-large:3.76%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:5.64%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:3.008%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-margin-bottom-small:50px;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"sm-text-align-left\" style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/behaviouralleeway.com\/de\/ressourcen\/\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Alle Ressourcen<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Alle Ressourcen<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:15px;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-column-spacing:60px;--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:60px;--awb-columns-medium:33.3333%;--awb-columns-small:100%;\" data-post-type-label=\"beitr\u00e4ge\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" aria-label=\"F\u00fcnf Modelle zur Prognose von Change Readiness\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" title=\"F\u00fcnf Modelle zur Prognose von Change Readiness\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/predictive-models-to-diagnose-change-readiness.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Pr\u00e4diktive Verhaltensanalysen<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">F\u00fcnf Modelle zur Prognose von Change Readiness<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:1px;--awb-padding-bottom:3px;--awb-padding-left:1px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"F\u00fcnf Modelle zur Prognose von Change Readiness\" aria-label=\"F\u00fcnf Modelle zur Prognose von Change Readiness\" href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" aria-label=\"KI-gest\u00fctzte Entscheidungs&shy;findung\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" title=\"KI-gest\u00fctzte Entscheidungs&shy;findung\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/ai-enhanced-decision-making.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Algorithmische Verhaltensintelligenz<\/p>\n<\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">KI-gest\u00fctzte Entscheidungs&shy;findung<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:1px;--awb-padding-bottom:3px;--awb-padding-left:1px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"KI-gest\u00fctzte Entscheidungs&shy;findung\" aria-label=\"KI-gest\u00fctzte Entscheidungs&shy;findung\" href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" aria-label=\"Segmentierung von Verhaltens&shy;mustern im Change Design\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" title=\"Segmentierung von Verhaltens&shy;mustern im Change Design\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-pattern-segmentation-for-change-design.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Pr\u00e4diktive Verhaltensanalysen<\/p>\n<\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">Segmentierung von Verhaltens&shy;mustern im Change Design<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:1px;--awb-padding-bottom:3px;--awb-padding-left:1px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"Segmentierung von Verhaltens&shy;mustern im Change Design\" aria-label=\"Segmentierung von Verhaltens&shy;mustern im Change Design\" href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4086,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-4121","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/comments?post=4121"}],"version-history":[{"count":64,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4121\/revisions"}],"predecessor-version":[{"id":6266,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4121\/revisions\/6266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/media\/4086"}],"wp:attachment":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/media?parent=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}