{"id":4150,"date":"2022-08-15T15:51:43","date_gmt":"2022-08-15T13:51:43","guid":{"rendered":"https:\/\/behaviouralleeway.com\/verhaltenswissenschaftliche-konzepte-und-insights\/"},"modified":"2025-10-10T10:51:28","modified_gmt":"2025-10-10T08:51:28","slug":"ressourcen","status":"publish","type":"page","link":"https:\/\/behaviouralleeway.com\/de\/ressourcen\/","title":{"rendered":"Konzepte &#038; Insights"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color8);--awb-border-color:hsla(var(--awb-color3-h),var(--awb-color3-s),calc(var(--awb-color3-l) + 10%),var(--awb-color3-a));--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:15px;--awb-padding-bottom:15px;--awb-background-color:var(--awb-color1);--awb-sticky-background-color:var(--awb-color1) !important;--awb-flex-wrap:wrap;--awb-box-shadow:0px 2px 7px 0px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 93%));\" data-transition-offset=\"0\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-text-transform:var(--awb-typography4-text-transform);--awb-gap:40px;--awb-align-items:center;--awb-justify-content:center;--awb-border-bottom:2px;--awb-color:var(--awb-color8);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-active-color:var(--awb-color5);--awb-active-border-bottom:2px;--awb-active-border-color:var(--awb-color5);--awb-submenu-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-submenu-bg:var(--awb-color8);--awb-submenu-sep-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-submenu-active-bg:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-submenu-active-color:var(--awb-color1);--awb-submenu-space:9px;--awb-submenu-font-size:var(--awb-typography5-font-size);--awb-submenu-text-transform:var(--awb-typography5-text-transform);--awb-submenu-line-height:var(--awb-typography5-line-height);--awb-submenu-letter-spacing:var(--awb-typography5-letter-spacing);--awb-icons-color:var(--awb-color8);--awb-icons-hover-color:var(--awb-color5);--awb-main-justify-content:flex-start;--awb-mobile-bg:var(--awb-color1);--awb-mobile-color:var(--awb-color7);--awb-mobile-active-bg:var(--awb-color1);--awb-mobile-active-color:var(--awb-color8);--awb-mobile-trigger-color:var(--awb-color8);--awb-justify-title:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:var(--awb-typography4-font-family);--awb-fusion-font-weight-typography:var(--awb-typography4-font-weight);--awb-fusion-font-style-typography:var(--awb-typography4-font-style);--awb-fusion-font-family-submenu-typography:var(--awb-typography5-font-family);--awb-fusion-font-weight-submenu-typography:var(--awb-typography5-font-weight);--awb-fusion-font-style-submenu-typography:var(--awb-typography5-font-style);--awb-fusion-font-family-mobile-typography:&quot;Inter&quot;;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:700;\" aria-label=\"Resources Menu\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"center\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-ressourcen-menue\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-4180\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4180 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"4180\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_center\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_center\"><\/span><a  href=\"#konzepte-insights\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Konzepte &#038; Insights<\/span><\/a><\/li><li  id=\"menu-item-4181\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4181 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"4181\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_center\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_center\"><\/span><a  href=\"#white-paper\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">White Paper<\/span><\/a><\/li><li  id=\"menu-item-4182\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4182 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"4182\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_center\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_center\"><\/span><a  href=\"#climb-modell\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">CLIMB\u2122 Modell<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"konzepte-insights\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color5);--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:60px;--awb-padding-bottom-small:20px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 80px );margin-left: calc(-80px \/ 2 );margin-right: calc(-80px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.106666666667 * calc( 100% - 80px ) );--awb-margin-bottom-large:90px;--awb-spacing-left-large:40px;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.106666666667 * calc( 100% - 80px ) );--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:40px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Konzepte und Insights<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\"><p>Entdecken Sie Artikel zu verhaltenswissenschaftlichen Konzepten und Forschungserkenntnissen, die in Zusammenhang mit unseren Beratungsbereichen stehen. Hier finden Sie regelm\u00e4\u00dfig aktualisierte Inhalte, die informieren und inspirieren. Sie k\u00f6nnen unseren Content unter Angabe von Behavioural Leeway und gem\u00e4\u00df der <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Creative Commons Namensnennung-Share Alike-Lizenz<\/a> frei nutzen und weitergeben.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:80px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 80px ) );--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:40px;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:calc( 0.025 * calc( 100% - 80px ) );--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:15px;--awb-spacing-right-small:40px;--awb-margin-bottom-small:70px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"sm-text-align-left\" style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/behaviouralleeway.com\/de\/konzepte-insights\/\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Alle Artikel<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Alle Artikel<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:40px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:40px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-1 fusion-grid-flex-grow\" style=\"--awb-column-spacing:0px;--awb-dots-align:center;--awb-columns:1;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:90px;--awb-columns-medium:100%;\" data-post-type-label=\"beitr\u00e4ge\"><ul class=\"fusion-grid fusion-grid-1 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.02) scaleY(1.02);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" aria-label=\"F\u00fcnf Modelle zur Prognose von Change Readiness\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 80px ) !important;max-width:calc( 100% + 80px ) !important;margin-left: calc(-80px \/ 2 );margin-right: calc(-80px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-top-medium:65px;--awb-padding-right-medium:65px;--awb-padding-bottom-medium:65px;--awb-padding-left-medium:65px;--awb-padding-top-small:50px;--awb-padding-right-small:25px;--awb-padding-bottom-small:50px;--awb-padding-left-small:25px;--awb-bg-color:var(--awb-color6);--awb-bg-color-hover:var(--awb-color6);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:40px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:40px;--awb-margin-bottom-small:0;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:8px;--button_padding-right:12px;--button_padding-bottom:8px;--button_padding-left:12px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4diktive Verhaltensanalysen<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-2 fusion-no-small-visibility fusion-no-medium-visibility fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:50px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-link-hover-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\"><a href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">F\u00fcnf Modelle zur Prognose von Change Readiness<\/a><\/h2><\/div><div class=\"fusion-title title fusion-title-3 fusion-no-large-visibility fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-margin-top-small:20px;--awb-margin-right-small:0px;--awb-margin-bottom-small:50px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-link-hover-color:var(--awb-color1);--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\"><a href=\"https:\/\/behaviouralleeway.com\/de\/modelle-zur-prognose-von-change-readiness\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">F\u00fcnf Modelle zur Prognose von Change Readiness<\/a><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color5);--button_border_width-top:2px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(255,255,255,0);--button_gradient_bottom_color_hover:rgba(255,255,255,0);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:6px;--button_padding-right:2px;--button_padding-bottom:6px;--button_padding-left:2px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Juli 21, 2025<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:100px;--awb-padding-bottom-small:100px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:40px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/predictive-models-to-diagnose-change-readiness.webp\" data-bg=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/predictive-models-to-diagnose-change-readiness.webp\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30vw;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:40px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:40px;--awb-margin-bottom-small:50px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-2 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-column-spacing:60px;--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:60px;\" data-post-type-label=\"beitr\u00e4ge\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" aria-label=\"KI-gest\u00fctzte Entscheidungs&shy;findung\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" title=\"KI-gest\u00fctzte Entscheidungs&shy;findung\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/ai-enhanced-decision-making.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Algorithmische Verhaltensintelligenz<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">KI-gest\u00fctzte Entscheidungs&shy;findung<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_padding-top:0px;--button_padding-right:1px;--button_padding-bottom:3px;--button_padding-left:1px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"KI-gest\u00fctzte Entscheidungs&shy;findung\" aria-label=\"KI-gest\u00fctzte Entscheidungs&shy;findung\" href=\"https:\/\/behaviouralleeway.com\/de\/ki-gestuetzte-entscheidungsfindung\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" aria-label=\"Segmentierung von Verhaltens&shy;mustern im Change Design\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" title=\"Segmentierung von Verhaltens&shy;mustern im Change Design\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-pattern-segmentation-for-change-design.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Pr\u00e4diktive Verhaltensanalysen<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">Segmentierung von Verhaltens&shy;mustern im Change Design<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_padding-top:0px;--button_padding-right:1px;--button_padding-bottom:3px;--button_padding-left:1px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"Segmentierung von Verhaltens&shy;mustern im Change Design\" aria-label=\"Segmentierung von Verhaltens&shy;mustern im Change Design\" href=\"https:\/\/behaviouralleeway.com\/de\/segmentierung-im-change-design\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom-small:20px;--awb-inner-bg-size:cover;--awb-border-color:var(--awb-color7);--awb-border-style:solid;--awb-transform:translateY(0px);--awb-transform-hover:translateY(-6px);--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/behaviouralleeway.com\/de\/praediktive-verhaltensmodellierung-mit-big-data\/\" aria-label=\"Pr\u00e4diktive Verhaltens&shy;modellierung mit Big Data\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 product-images has-aspect-ratio\" data-layout=\"crossfade\" style=\"--awb-margin-bottom:20px;--awb-aspect-ratio:16 \/ 9;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/praediktive-verhaltensmodellierung-mit-big-data\/\" title=\"Pr\u00e4diktive Verhaltens&shy;modellierung mit Big Data\"><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"1210\" height=\"850\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271210%27%20height%3D%27850%27%20viewBox%3D%270%200%201210%20850%27%3E%3Crect%20width%3D%271210%27%20height%3D%27850%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/predictive-behavioural-modelling-with-big-data.webp\" \/>\n\t<\/div>\n<\/a><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:1.3;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Algorithmische Verhaltensintelligenz<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color8);--awb-font-size:22px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.4;\"><a href=\"https:\/\/behaviouralleeway.com\/de\/praediktive-verhaltensmodellierung-mit-big-data\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">Pr\u00e4diktive Verhaltens&shy;modellierung mit Big Data<\/a><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color5);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:15px;--button_line_height:var(--awb-typography3-line-height);--button_padding-top:0px;--button_padding-right:1px;--button_padding-bottom:3px;--button_padding-left:1px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" title=\"Pr\u00e4diktive Verhaltens&shy;modellierung mit Big Data\" aria-label=\"Pr\u00e4diktive Verhaltens&shy;modellierung mit Big Data\" href=\"https:\/\/behaviouralleeway.com\/de\/praediktive-verhaltensmodellierung-mit-big-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Artikel lesen<\/span><i class=\"energy-arrow awb-button__icon awb-button__icon--default button-icon-right\" 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style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.04 * calc( 100% - 80px ) );--awb-margin-bottom-large:90px;--awb-spacing-left-large:40px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:calc( 0.06 * calc( 100% - 80px ) );--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:40px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">White Paper<\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\"><p>Das White Paper von Behavioural Leeway \u201eVerhaltens\u00e4nderungen steuern: Theoretische Orientierungspunkte und konzeptionelle Wegweiser\u00a0f\u00fcr die angewandte verhaltenswissenschaftliche Beratung\u201c liefert den konzeptionellen Rahmen, um das komplexe Zusammenspiel von Mikro- und Makrothemen der Verhaltens\u00e4nderung zu verstehen. Es beleuchtet zudem zentrale Fragen der aktuellen wissenschaftlichen Debatten zur Umsetzung verhaltenswissenschaftlicher Erkenntnisse in praxisorientierte Empfehlungen f\u00fcr Organisationen und die Politik.<\/p>\n<p>Von Innovationsprojekten \u00fcber Behavioural Public Policy (Verhaltenspolitik) bis hin zur Notwendigkeit gr\u00fcner Transformationen bietet das Paper einen umfassenden \u00dcberblick \u00fcber die wichtigsten Konzepte und Forschungsergebnisse, die unserer wissenschaftlich fundierten Beratungst\u00e4tigkeit zugrunde liegen.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 80px ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:calc( 0.02 * calc( 100% - 80px ) );--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:40px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:17;--minFontSize:17;line-height:var(--awb-typography4-line-height);\"><p><em>White Paper<\/em><br \/>\n<strong>&#8222;Verhaltens\u00e4nderungen steuern&#8220;<\/strong><\/p>\n<p>pdf (212 kb)<\/p><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--button_margin-top:15px;\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Verhaltens\u00e4nderung steuern (White Paper)\" aria-label=\"Verhaltens\u00e4nderung steuern (White Paper)\" href=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-leeways-white-paper_de.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (de)<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (de)<\/span><\/div><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--button_margin-top:15px;\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Navigating Behavioural Change (White Paper)\" aria-label=\"Navigating Behavioural Change (White Paper)\" href=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/behavioural-leeways-white-paper_en.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (en)<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (en)<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"climb-modell\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color5);--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:20px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:15px;--awb-padding-top-small:60px;--awb-padding-bottom-small:70px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 80px );margin-left: calc(-80px \/ 2 );margin-right: calc(-80px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.04 * calc( 100% - 80px ) );--awb-margin-bottom-large:90px;--awb-spacing-left-large:40px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:calc( 0.06 * calc( 100% - 80px ) );--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:40px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:40px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:25px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Das CLIMB\u2122 Modell<\/h2><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\"><p>Im Gegensatz zu herk\u00f6mmlichen Change-Management-Modellen st\u00fctzt sich das CLIMB\u2122 Framework auf wissenschaftlich fundierte Methoden und vereint sie in einer von Behavioural Leeway entwickelten Integrationslogik. Es vermittelt Organisationen ein tiefes Verst\u00e4ndnis der Verhaltensdynamiken, die Ver\u00e4nderungsinitiativen tragf\u00e4hig machen und langfristig voranbringen.<\/p>\n<p>CLIMB\u2122 ist eine unverzichtbare Ressource f\u00fcr F\u00fchrungskr\u00e4fte, die auf datengest\u00fctzte, verhaltensorientierte Strategien setzen, um den Kernaspekt der Ver\u00e4nderung anzugehen: dauerhafte Verhaltens\u00e4nderungen. Es bef\u00e4higt Organisationen, die Komplexit\u00e4t einer langfristig wirksamen, verhaltensbasierten Transformation mit messbarem Erfolg zu meistern.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:var(--awb-color4);--awb-bg-color-hover:var(--awb-color4);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:40px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 80px ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:40px;--awb-spacing-left-medium:calc( 0.02 * calc( 100% - 80px ) );--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:40px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:40px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:17;--minFontSize:17;line-height:var(--awb-typography4-line-height);\"><p><em>CLIMB\u2122 Modell<\/em><br \/>\n<strong>&#8222;Das CLIMB\u2122 Modell&#8220;<\/strong><\/p>\n<p>pdf (2 MB)<\/p><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--button_margin-top:15px;\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"CLIMB\u2122 Modell: Ein evidenzbasierter Ansatz zur Steuerung adaptiven Wandels mit Behavioural Insights\" aria-label=\"CLIMB\u2122 Modell: Ein evidenzbasierter Ansatz zur Steuerung adaptiven Wandels mit Behavioural Insights\" href=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/das-climb-modell_v2-0_de.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (de)<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (de)<\/span><\/div><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--button_margin-top:15px;\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"CLIMB\u2122 Framework: An Evidence-Based Approach to Guiding Adaptive Change Through Behavioural Insights\" aria-label=\"CLIMB\u2122 Framework: An Evidence-Based Approach to Guiding Adaptive Change Through Behavioural Insights\" href=\"https:\/\/behaviouralleeway.com\/wp-content\/uploads\/the-climb-framework_v2-0_en.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (en)<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (en)<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4093,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-4150","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/comments?post=4150"}],"version-history":[{"count":9,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4150\/revisions"}],"predecessor-version":[{"id":6070,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/pages\/4150\/revisions\/6070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/media\/4093"}],"wp:attachment":[{"href":"https:\/\/behaviouralleeway.com\/de\/wp-json\/wp\/v2\/media?parent=4150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}