Behaviour Change Consulting

Change is often planned before there is a real understanding of how people experience it. Behaviour does not follow a plan; it takes shape within the realities of social interaction. It changes through the interplay of context, group or team dynamics and resonance, often in ways that strategies do not anticipate.

Behavioural Leeway begins where change truly starts: with behaviour. We combine behavioural analysis with predictive modelling to create a reliable foundation for strategies based on real behaviour rather than assumptions about how it should be.

Predictive Insights show at an early stage how attitudes, expectations and decisions shift during change and provide the basis for behaviourally informed leadership.

Behavioural Science Consulting

Organisational Consulting

Behaviour changes when routines lose stability and uncertainty starts to affect decisions.

Behavioural Leeway helps organisations use behavioural science to improve the quality of decisions, strengthen employee commitment and support lasting cultural development. Leadership teams gain a clear basis for understanding behavioural dynamics early and guiding them with precision.

Predictive Behavioural Analytics shows how behavioural patterns evolve, where teams face constraints and which actions strengthen their ability to respond. The insights gained inform strategies that help organisations manage change effectively and build lasting adaptive capacity.

Policy Consulting

Policy is effective when it understands behaviour rather than merely setting rules.

In complex policy environments, perception, social norms and psychological mechanisms often shape behaviour more strongly than laws or appeals. Behavioural Leeway supports decision makers in areas such as environment, energy and health in developing strategies grounded in realistic assumptions about human behaviour, making policy measures more effective.

Predictive Behavioural Design identifies the conditions under which policy initiatives influence behaviour and guides their design to reflect how people actually behave.

Our Consulting Expertise

Behavioural Lens

1. Behavioural Change Management

Behavioural change management applies insights from behavioural science to the analysis and steering of organisational transformation processes.

It examines how individual and collective behavioural patterns influence change and uses evidence-based interventions to anchor and sustain desired behavioural shifts.

Read more about behavioural change management.

Conducting change audits involves a clear process to uncover how people behave, make decisions, communicate, solve problems, and interact in an organisation.

The aim is to spot strengths and weaknesses of organisational behavioural patterns and to pinpoint what an organisation does well and where it can improve.

We use our custom-developed CLIMB™ Framework for the planning and execution of change audits.

Read more about the benefits of conducting change audits.

We combine advanced behavioural design techniques with journey mapping to help organisations see what their employees need and like.

Visualising the experiences individuals or teams have during times of change is the starting point to create effective strategies that match their needs and preferences.

These interventions may involve the design of nudges, incentives, and communication strategies to encourage changes in behaviour and overcome resistance to new initiatives.

Read more about the frameworks, methods and tools we deploy for designing interventions for behaviour change.

We help organisations to create a culture of open communication, teamwork, and strong work bonds.

Focusing on psychological safety boosts the happiness and productivity of both individuals and teams.

Read more about how psychological safety can be enhanced by using behavioural insights.

By using behavioural principles in leadership training, leaders can improve their effectiveness.

Leaders equipped with behavioural insights can make better decisions and guide their teams more successfully.

Read more about how leaders can use behavioural insights to transform organisations.

2. Behavioural Innovation

Behavioural innovation draws on insights from behavioural science to understand the psychological and social factors that shape innovation processes. It explores what motivates people to engage with new ideas and which cognitive biases or social dynamics lead them to accept, adapt or dismiss them.

By revealing patterns such as biases, framing effects and mental shortcuts, it becomes possible to influence risk perception and strengthen the innovative capacity of teams and organisations. Behavioural design creates conditions that support openness, willingness to take risks and creative thinking.

Read more about behavioural innovation.

To drive innovation in your organisation, tap into what motivates innovators.

Innovative mindsets thrive on freedom to explore their ideas, they are motivated by a sense of purpose to make a difference, and they are driven by the willingness to take a risk. Innovators embrace challenges as chances to learn and grow.

By aligning practices and incentives with these motivations, your organisation can unleash the full potential of your team’s growth mindset and spark impactful innovation.

By making people feel safe to share ideas, take risks, and work together, organisations create a culture of innovation.

Psychological safety is a critical factor for behavioural innovation management because it creates supportive and trusting environments boosting creativity and continuous learning.

Organisational ambidexterity means balancing both innovation and efficiency at the same time.

Leaders who grasp how innovation is affected by behavioural drivers can encourage mindset shifts of the workforce by inspiring employees to think differently and create a workplace that supports new ideas while maintaining efficiency in existing operations.

By focusing on behavioural innovation, organisations can successfully achieve ambidexterity.

3. Pro-Environmental Behaviour

Environmental awareness alone does not change behaviour. Lasting routines emerge only when everyday barriers are recognised and systematically reduced. Techniques such as nudging and habit design help make environmentally responsible choices easier and more consistent.

We combine environmental psychology with practical methods of behavioural design to create conditions in which sustainable behaviour is not merely encouraged but becomes the more likely choice — in daily life, within organisations and in public spaces.

Read more about green behaviour shift with behavioural science.

Interventions for pro-environmental behaviour change must target individuals, organisations, and policies.

Requirements for effective intervention design include:

  • using theories and models to pinpoint focus areas for change,
  • conducting thorough research on influential factors,
  • tailoring strategies at the individual and system level accordingly,
  • leveraging insights from behavioural science,
  • engaging stakeholders and target audiences in the design,
  • employing both quantitative and qualitative evaluation measures, and
  • combining individual-focused and systemic approaches for lasting impact.

Behavioural science explains what motivates green actions, such as a sense of care for nature or the desire for social belonging. By tapping into these intrinsic drivers, individuals can be encouraged to adopt eco-friendly habits. Custom tools for each workplace can boost green behaviours.

To make green habits stick in large and complex organisations, proven methods like Fogg’s Tiny Habits can be employed to disrupt entrenched behavioural patterns and instill new, sustainable habits.

Behavioural design uses environmental psychology to promote eco-friendly actions. It does this by showing visual cues and social norms that endorse green behaviours. This approach motivates employees to act sustainably.

It also enables leaders to enhance sustainability and involve teams in green projects. They can do this by encouraging employees to suggest green ideas and lead sustainability efforts. Additionally, leading by example creates a culture that values environmental responsibility, teamwork, and innovation.

4. Behavioural Public Policy

The concept of behavioural public policy was introduced by Richard Thaler and Cass Sunstein to align policy interventions more closely with how people actually behave. Unlike traditional models based on idealised assumptions of rational decision making, this approach draws on behavioural science to design policy instruments that are realistic and effective.

Rather than relying on regulation, behavioural public policy uses nudges, social comparison mechanisms and choice architectures that shape choice and support decision making. By understanding cognitive biases and social dynamics, it develops solutions that reflect real human behaviour and are often more effective than conventional policy tools.

Read more about the foundations of behavioural public policy.

Using behavioural diagnostics enhances the effectiveness of policy interventions by aligning them with the target population’s behaviours and preferences.

By examining behavioural patterns, cognitive biases, social norms, and environmental influences, valuable insights into what drives people’s decisions are gained. This helps us develop tailored interventions to address specific behavioural barriers and leverage behavioural motivators.

Policy makers use choice architecture to set up environments that make it easy for people to make good choices. This can involve making options simple, presenting choices in a positive way, and giving clear and transparent information to help people make the right decisions.

Nudging uses clever ways to encourage people to change their behaviour without forcing them. One of the canonical examples of nudging puts healthy foods at eye level in cafeterias by a simple default change which helps people make better food choices.

Another way is to show individuals how their energy use compares to others using the principle of social comparison, which can motivate them to save energy.

By using behavioural metrics to evaluate public policy, we can see how people respond to policy measures. Behavioural metrics help understand how policies shape people’s actions, which interventions work and what needs to change.

By analysing these metrics, valuable insights into policy influence on real-world behaviours are gained. This helps policies become more evidence-based and aligned with behavioural science principles.

For further details on the concepts guiding us in translating behavioural science into actionable advice refer to our White Paper.

Contact Behavioural Leeway

How Can Behavioural Science Drive Success in Your Organisation?

  • Enhance team performance – with behavioural interventions that deliver tangible results.

  • Optimise your change processes – with a Change Audit that identifies critical behavioural patterns and reveals areas for improvement.

  • Strengthen leadership and psychological safety – through behavioural insights through that promote a culture of innovation.

  • Embed sustainability in everyday work – by developing strategies that support environmentally responsible behaviour across your organisation.