Behavioural Leeway

We make behaviour change.

We provide expert advice to organisations and policymakers, leveraging insights from behavioural science to design human-centred solutions that navigate change, inspire innovation, and shape public policy.

By harnessing the concept of Behavioural Leeway – the ability of individuals to adapt their decisions and behavioural choices in specific contexts – we craft strategies for behaviour change that deliver meaningful, lasting impact.

Services

We provide strategic advice and tailored training.

We analyse behaviour to provide strategic guidance and training for organisations. Our focus is on aiding decision makers with the design of behaviour change strategies that resonate with the needs and preferences of individuals and teams. It is our business to help key stakeholders find and implement the right strategy to alter behaviours effectively, both at the micro level and across the organisation.

Our behaviour change strategies are always people-focused. They are based on a combination of science-backed frameworks and innovative behavioural design methods. We are keen to support the evolution of organisational cultures, where leveraging behavioural science becomes embedded in organisations‘ DNA.

Consulting

Behavioural Change Management
Behavioural Innovation
Pro-Environmental Behaviour Change
Behavioural Public Policy

Training

Virtual and in-person training formats
Development of behavioural intervention skills
Topical behavioural design trainings
In-house trainings for corporate teams

Approach

We use research to shape behaviour. Effective and ethically.

We offer tailored strategic advice to support leadership that champions psychological safety, encourages experimentation, and promotes green behaviour.

Our modular advisory approach combines research from behavioural economics, sociology, motivation science, decision science, and environmental psychology. We use this research to craft interventions and strategies aimed at actively shaping human behaviour.

Predictive Analytics: Anticipating Resistance

By leveraging AI-powered data analysis and advanced machine learning models, we accurately identify behavioural patterns and potential resistance before they surface.

In complex and often noisy data environments, which are typical in behavioural analysis, these technologies provide reliable, data-driven insights. These insights seamlessly integrate into predictive behavioural models, enabling your organisation to make well-informed decisions, design targeted interventions, and navigate change processes with efficiency.

Segmented Behavioural Analysis: Tailored Solutions

Employees and teams respond to change in varied and nuanced ways, making a uniform approach insufficient to address the complex demands of transformation processes. Our segmented behavioural analysis integrates advanced clustering algorithms with machine learning to precisely identify diverse response patterns and specific needs. By systematically analysing both individual behavioural traits and group dynamics, we generate robust profiles and uncover key drivers for each segment.

Building on this foundation, we develop tailored, data-driven intervention strategies that actively promote engagement and effectively address potential resistance. This approach enhances behavioural adaptivity at both individual and organisational levels, providing a resilient basis for sustainable, evidence-based transformation outcomes.

Behavioural Design: Shaping Change Intuitively and Sustainably

Through targeted adjustments to choice architectures and workplace environments, we support desired behavioural changes that integrate seamlessly into your organisation’s daily operations. Using methods such as nudging and reinforcement, we create a corporate culture that supports and sustains change in the long term.

Understanding Behavioural Leeway: Building Adaptive Organisations

Our analyses uncover how flexible your organisation and its employees are in responding to change. These insights allow us to develop strategies that promote autonomy and adaptability, ensuring your organisation becomes more resilient to change and remains future-ready.

CLIMB™ Framework: Your Guide to Successful Transformation

Our proven CLIMB™ Framework is the foundation of our modular advisory approach. It combines predictive analytics and segmented behavioural strategies with evidence-based interventions. The framework supports you through every phase of change – from diagnosis to implementation – and delivers measurable results with lasting impact.

Our modular advisory approach provides a comprehensive, scalable framework for implementing sustainable change processes. It comprises five core modules, each offering strategies to address specific organisational challenges.

This advisory model is rooted in the theoretical principles of the CLIMB™ Framework, translating its concepts into practical, adaptable phases that guide organisational transformation. Each module is tailored to the unique challenges and objectives of an organisation, delivering sustainable improvements based on behavioural insights and predictive analytics.

We focus on empathy, teamwork, and evidence-based decision making to create interventions that boost positive behaviour change. Our approach follows the OECD’s guidelines for using behavioural science ethically to drive behaviour change.