Behavioural Leeway
We provide expert advice to organisations and policymakers, leveraging insights from behavioural science to design human-centred solutions that navigate change, inspire innovation, and shape public policy.
By harnessing the concept of Behavioural Leeway – the ability of individuals to adapt their decisions and behavioural choices in specific contexts – we craft strategies for behaviour change that deliver meaningful, lasting impact.
Services
We analyse behaviour to provide strategic guidance and training for organisations. Our focus is on aiding decision makers with the design of behaviour change strategies that resonate with the needs and preferences of individuals and teams. It is our business to help key stakeholders find and implement the right strategy to alter behaviours effectively, both at the micro level and across the organisation.
Our behaviour change strategies are always people-focused. They are based on a combination of science-backed frameworks and innovative behavioural design methods. We are keen to support the evolution of organisational cultures, where leveraging behavioural science becomes embedded in organisations‘ DNA.
Approach
We offer tailored strategic advice to support leadership that champions psychological safety, encourages experimentation, and promotes green behaviour.
Our approach combines research from behavioural economics, sociology, motivation science, decision science, and environmental psychology. We use this research to craft interventions and strategies aimed at actively shaping human behaviour.
We focus on empathy, teamwork, and evidence-based decision making to create interventions that boost positive behaviour change. Our approach follows the OECD’s guidelines for using behavioural science ethically to drive behaviour change.
Resources