Behavioural Leeway

We make behaviour change.

We provide expert advice to organisations and policymakers, leveraging insights from behavioural science to design human-centred solutions that navigate change, inspire innovation, and shape public policy.

By harnessing the concept of Behavioural Leeway – the ability of individuals to adapt their decisions and behavioural choices in specific contexts – we craft strategies for behaviour change that deliver meaningful, lasting impact.

Services

We provide strategic advice and tailored training.

We make behaviour understandable and change effective. Using scientifically grounded behavioural analysis, predictive methods, and behavioural design, we support organisations in shaping change processes with precision. Our consulting and training equip decision makers with the knowledge and tools to develop, test, and scale behavioural strategies – from targeted interventions to enterprise-wide transformation.

Behavioural science, predictive analytics, and behavioural design are at the heart of our consulting approach. We help organisations manage change effectively, make purposeful use of behavioural patterns, and embed lasting adaptations in a meaningful way.

Our focus: Optimising change processes through data-driven insights – with a deep understanding of human behavioural dynamics.

Consulting

Behavioural Change Management
Behavioural Innovation
Pro-Environmental Behaviour Change
Behavioural Public Policy

Training

Virtual and in-person training formats
Development of behavioural intervention skills
Topical behavioural design trainings
In-house trainings for corporate teams

Approach

We use research to shape behaviour. Effective and ethically.

We offer tailored strategic advice to support leadership that champions psychological safety, encourages experimentation, and promotes green behaviour.

Our modular advisory approach combines research from behavioural economics, sociology, motivation science, decision science, and environmental psychology. We use this research to craft interventions and strategies aimed at actively shaping human behaviour.

Predictive Analytics: Anticipating Resistance

By leveraging AI-powered data analysis and advanced machine learning models, we accurately identify behavioural patterns and potential resistance before they surface.

In complex and often noisy data environments, which are typical in behavioural analysis, these technologies provide reliable, data-driven insights. These insights seamlessly integrate into predictive behavioural models, enabling your organisation to make well-informed decisions, design targeted interventions, and navigate change processes with efficiency.

Segmented Behavioural Analysis: Tailored Solutions

Employees and teams respond to change in varied and nuanced ways, making a uniform approach insufficient to address the complex demands of transformation processes. Our segmented behavioural analysis integrates advanced clustering algorithms with machine learning to precisely identify diverse response patterns and specific needs. By systematically analysing both individual behavioural traits and group dynamics, we generate robust profiles and uncover key drivers for each segment.

Building on this foundation, we develop tailored, data-driven intervention strategies that actively promote engagement and effectively address potential resistance. This approach enhances behavioural adaptivity at both individual and organisational levels, providing a resilient basis for sustainable, evidence-based transformation outcomes.

Behavioural Design: Shaping Change Intuitively and Sustainably

By tailoring choice architectures and workplace environments, we create conditions that foster desired behavioural changes and integrate them seamlessly into the daily operations of your organisation. Using scientifically grounded methods such as nudging, we design decision-making processes that empower employees to naturally adopt the desired behaviours without added effort. For example, small adjustments like pre-selecting sustainable options by default or visually emphasising key information can simplify behaviours that align with organisational objectives.

We also implement reinforcement mechanisms to highlight and reward positive behavioural shifts – through targeted feedback or incentive systems that acknowledge both individual contributions and collective progress.

The result is an organisational culture that views change as an opportunity rather than a challenge. This culture enhances accountability and motivation among employees, strengthens resilience, and fuels the innovation needed to thrive in an evolving environment.

Understanding Behavioural Leeway: Building Adaptive Organisations

Through focused analyses, we assess how flexible your organisation and employees are in responding to change – whether it involves digital transformation, cultural shifts, or organisational restructuring. We identify structural and psychological barriers that limit adaptability, using data-driven insights to pinpoint actionable opportunities.

Using these insights, we design strategies that enhance accountability, optimise decision-making processes, and expand behavioural flexibility. Through innovative methods such as Behavioural Journey Mapping and refining choice architectures, we create environments that enable flexible and adaptive actions.

The result: Your organisation becomes more resilient to challenges, anticipates opportunities early, and takes an active role in shaping change. This approach builds a strong foundation for sustainable progress, ensuring your organisation becomes more resilient to change and remains future-ready.

CLIMB™ Framework: Your Guide to Successful Transformation

Our proven CLIMB™ Framework is the foundation of our modular advisory approach. It combines predictive analytics and segmented behavioural strategies with evidence-based interventions. The framework supports you through every phase of change – from diagnosis to implementation – and delivers measurable results with lasting impact.

Our modular advisory approach provides a comprehensive, scalable framework for implementing sustainable change processes. It comprises five core modules, each offering strategies to address specific organisational challenges.

This advisory model is rooted in the theoretical principles of the CLIMB™ Framework, translating its concepts into practical, adaptable phases that guide organisational transformation. Each module is tailored to the unique challenges and objectives of an organisation, delivering sustainable improvements based on behavioural insights and predictive analytics.

We focus on empathy, teamwork, and evidence-based decision making to create interventions that boost positive behaviour change. Our approach follows the OECD’s guidelines for using behavioural science ethically to drive behaviour change.