Behavioural Leeway

We make behaviour change.

We provide expert advice to organisations and policymakers, leveraging insights from behavioural science to design human-centred solutions that navigate change, inspire innovation, and shape public policy.

By harnessing the concept of Behavioural Leeway – the ability of individuals to adapt their decisions and behavioural choices in specific contexts – we craft strategies for behaviour change that deliver meaningful, lasting impact.

Services

We provide strategic advice and tailored training.

We analyse behaviour to provide strategic guidance and training for organisations. Our focus is on aiding decision makers with the design of behaviour change strategies that resonate with the needs and preferences of individuals and teams. It is our business to help key stakeholders find and implement the right strategy to alter behaviours effectively, both at the micro level and across the organisation.

Our behaviour change strategies are always people-focused. They are based on a combination of science-backed frameworks and innovative behavioural design methods. We are keen to support the evolution of organisational cultures, where leveraging behavioural science becomes embedded in organisations‘ DNA.

Consulting

Behavioural Change Management
Behavioural Innovation
Pro-Environmental Behaviour Change
Behavioural Public Policy

Training

Virtual and in-person training formats
Development of behavioural intervention skills
Topical behavioural design trainings
In-house trainings for corporate teams

Approach

We use research to shape behaviour. Effective and ethically.

We offer tailored strategic advice to support leadership that champions psychological safety, encourages experimentation, and promotes green behaviour.

Our approach combines research from behavioural economics, sociology, motivation science, decision science, and environmental psychology. We use this research to craft interventions and strategies aimed at actively shaping human behaviour.

Understanding Behavioural Leeway

We use behavioural insights to understand the specific forms of behavioural adaptability in your organisation.

By mapping out the leeway for behaviour change, we can develop targeted interventions that are tailored to the unique needs and dynamics of your organisation.

Read more about Behavioural Leeway as a cornerstone concept for behaviour change consulting in organisations.

Identifying Behavioural Barriers and Drivers

We analyse behaviour and map behaviour journeys to uncover cognitive biases, norms, and psychological factors that may hinder or ease behaviour change.

Read more about our framework to map and analyse behaviour in different organisational contexts.

Applying Choice Architecture

We make use of choice architecture principles to structure the organisational environment and decision context.

Changes in choice architectures need to align with individual or group preferences. This creates an environment for better choices. It also fosters context-specific freedom and engagement.

Designing Targeted Interventions

We create interventions that focus on people. Our approach is guided by theory to explain how and why interventions can help change behaviour effectively.

We make use of behavioural insights to design nudges, incentives, and communication plans. Our strategies are bespoke to suit diverse behaviours in organisations and resonate with different groups of employees.

Read more about our C.L.I.M.B.™ framework for behavioural intervention design.

Using Behavioural Design Thinking

We use behavioural design thinking to work together with individuals or teams to co-create change strategies. Making the design process truly collaborative by including diverse viewpoints and ideas is a central concern for us.

Behavioural prototyping lets us test the scalability of behavioural interventions. It does so by simulating real-world scenarios and assessing their effectiveness in different contexts.

We focus on empathy, teamwork, and evidence-based decision making to create interventions that boost positive behaviour change. Our approach follows the OECD’s guidelines for using behavioural science ethically to drive behaviour change.