Behaviour Change Consulting
Predicting Behaviour, Designing for Change.
Predicting Behaviour, Designing for Change.

Behavioural Leeway

We make behaviour change.

Behavioural Leeway is an applied behavioural science consultancy. We combine predictive insights and behavioural design to reveal and leverage the leeway of human behaviour, empowering leadership to drive meaningful organisational change at scale.

Services

We provide strategic advice and tailored training.

We make behaviour understandable and change effective. Using scientifically grounded behavioural analysis, predictive methods, and behavioural design, we support organisations in shaping change processes with precision. Our consulting and training equip decision makers with the knowledge and tools to develop, test, and scale behavioural strategies – from targeted interventions to enterprise-wide transformation.

Behavioural science, predictive analytics and behavioural design are at the core of our consulting approach. We support organisations in managing change more effectively, using behavioural insights to guide interventions, and embed behavioural change in ways that are grounded in evidence and context.

Our focus: Improving change processes through data-driven insights – with a deep understanding of human behavioural dynamics.

Consulting

  • Behavioural Change Management

  • Behavioural Innovation

  • Pro-Environmental Behaviour Change

  • Behavioural Public Policy

Training

  • Virtual and in-person training formats

  • Development of behavioural intervention skills

  • Topical behavioural design trainings

  • In-house trainings for corporate teams

Behavioural Change Consultant

Approach

We use research to shape behaviour. Effective and ethically.

We offer tailored strategic advice to support leadership that champions psychological safety, encourages experimentation, and promotes green behaviour.

Our modular advisory approach combines research from behavioural economics, sociology, motivation science, decision science, and environmental psychology. We use this research to craft interventions and strategies aimed at actively shaping human behaviour.

Change does not automatically generate consent. It encounters established routines, entrenched attitudes and informal power structures.
Through AI-powered behavioural analytics and advanced machine learning models, we identify patterns, risk factors and organisational dynamics at an early stage, before they become visible and begin to undermine the success of change initiatives.

Psychological reactance is a subtle yet powerful counter-response to perceived pressure or restricted autonomy. It often emerges long before open resistance surfaces. Recognising these motivational signals early makes it possible to intervene with precision, preventing defensive postures from becoming entrenched.

In complex, noisy or semantically ambiguous data environments, our models provide robust predictive insights. They reveal where and why motivational dynamics arise, such as reactance, ambivalence, low self-efficacy expectations, diminished perceived attractiveness of change or declining institutional trust. These dynamics tend to emerge before any observable behaviour and form invisible patterns of resistance.

This forms the basis for evidence-based interventions that guide change processes in a precise, differentiated and behaviourally informed manner.

Organisational change requires differentiated responses. Employees and teams respond in diverse ways to transformation. Standardised approaches fall short in addressing this complexity. Our segmented behavioural analysis combines cluster algorithms with machine learning to systematically uncover distinct response patterns, needs and behavioural tendencies.

By integrating individual behavioural traits with group-level dynamics, we generate data-driven behavioural profiles and complement them with theory-informed typologies to identify underlying motivational patterns and sources of resistance.

Drawing on these insights, we develop precisely targeted intervention strategies that focus on the behavioural levers within each segment. This strengthens adaptability at both the individual and organisational level and establishes a sound basis for sustainable, evidence-based transformation outcomes.

Behavioural design shapes everyday contexts to make desired behaviours easier, more intuitive, and more likely to occur. By systematically adjusting choice architectures and work environments, we design change processes that are behaviourally grounded and context-sensitive – rather than imposed from above.

Using methods such as nudging, we shape decision contexts in which employees naturally take the intended course of action – without additional effort, but with measurable impact. Small changes – such as pre-selecting sustainable options or highlighting key information visually – can trigger significant behavioural shifts in daily routines. In addition, we apply reinforcement mechanisms that make positive behaviours visible, consolidate them through feedback, and embed them through targeted incentives.

The result is an organisational culture that views change as an opportunity rather than a challenge. This culture enhances accountability and motivation among employees, strengthens resilience, and fuels the innovation needed to thrive in an evolving environment.

Through focused analyses, we assess how flexible your organisation and employees are in responding to change – whether it involves digital transformation, cultural shifts, or organisational restructuring. We identify structural and psychological barriers that limit adaptability, using data-driven insights to pinpoint actionable opportunities.

Using these insights, we design strategies that enhance accountability, optimise decision-making processes, and expand behavioural flexibility. Through innovative methods such as Behavioural Journey Mapping and refining choice architectures, we create environments that enable flexible and adaptive actions.

The result: Your organisation becomes more resilient to challenges, anticipates opportunities early, and takes an active role in shaping change. This approach builds a strong foundation for sustainable progress, ensuring your organisation becomes more resilient to change and remains future-ready.

Our proven CLIMB™ Framework is the foundation of our modular advisory approach. It combines predictive analytics and segmented behavioural strategies with evidence-based interventions. The framework supports you through every phase of change – from diagnosis to implementation – and delivers measurable results with lasting impact.

Our modular advisory approach provides a comprehensive, scalable framework for implementing sustainable change processes. It comprises five core modules, each offering strategies to address specific organisational challenges.

This advisory model is rooted in the theoretical principles of the CLIMB™ Framework, translating its concepts into practical, adaptable phases that guide organisational transformation. Each module is tailored to the unique challenges and objectives of an organisation, delivering sustainable improvements based on behavioural insights and predictive analytics.

We focus on empathy, teamwork, and evidence-based decision making to create interventions that boost positive behaviour change. Our approach follows the OECD’s guidelines for using behavioural science ethically to drive behaviour change.

Behavioural Science Solutions

Why Behavioural Leeway?

  • We translate behavioural science into predictive strategies for real-world change.

  • We reveal hidden behavioural patterns – the levers where change takes effect.

  • We design evidence-based interventions that shape behaviour and boost performance.

Predict Behaviour That Drives Change.

Understand behaviour beyond bias 50%
Shape change through behavioural design 75%
Lead with predictive behavioural intelligence 100%

Resources

Harnessing Behavioural Leeway

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