What Makes a Good Behaviour Change Strategy?
To develop a powerful behaviour change strategy, we need to follow three important principles:
Mindset Upgrade Using Behavioural Science
Transform your organisation with a mindset makeover using behavioural science. By focusing on interventions that address cognitive biases and heuristics, you can encourage new ways of thinking. Recognise and overcome mental barriers to boost progress and creativity.
Tailor your change strategies with insights from behavioural science to nurture a mindset that embraces growth, innovation, sustainability, and inclusiveness.
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Dirk Johann
Dirk is a seasoned strategy consultant with a knack for driving change. With two decades of experience in crafting strategies and advising on policies, Dirk holds a doctoral degree in Political Economy and Innovation Research. He collaborated with institutions like the ZSI in Vienna, the Austrian Institute of Technology (AIT), and Technopolis, shaping strategies in the world of innovation. Dirk’s global experience includes a stint as research fellow at SPRU (University of Sussex) and projects in Latin America and South Korea.
Dirk brings a wealth of experience in change and innovation management. With a keen understanding of human behaviour and organisational dynamics, he is skilled in helping clients in different settings to pave the way for behavioural change at the individual and the organisation level. Clients can expect innovative solutions grounded in behavioural science and tailored to their unique requirements.
He is the author of a forthcoming book on behavioural environmental policy in emerging market economies.