Tailored Solutions

What Makes a Good Behaviour Change Strategy?

To develop a powerful behaviour change strategy, we need to follow three important principles:

Understanding What Drives Behaviour
By examining psychological, social and environmental factors, we uncover how norms, biases and social influences drive behaviour.
Continuous Improvement
To evolve and lead to better outcomes, strategies must be regularly reassessed and adjusted based on feedback.
Personalised Solutions
To ensure interventions are meaningful and engaging requires behavioural strategies that align with specific motivations, preferences, and decision making styles.
Understanding What Drives Behaviour
By examining psychological, social and environmental factors, we uncover how norms, biases and social influences drive behaviour.
Continuous Improvement
To evolve and lead to better outcomes, strategies must be regularly reassessed and adjusted based on feedback.
Personalised Solutions
To ensure interventions are meaningful and engaging requires behavioural strategies that align with specific motivations, preferences, and decision making styles.
Mindset Makeover

Mindset Upgrade Using Behavioural Science

Transform your organisation with a mindset makeover using behavioural science. By focusing on interventions that address cognitive biases and heuristics, you can encourage new ways of thinking. Recognise and overcome mental barriers to boost progress and creativity.

Tailor your change strategies with insights from behavioural science to nurture a mindset that embraces growth, innovation, sustainability, and inclusiveness.

Mindset Upgrade Behavioural Science
Founding Director Dirk Johann
Founding Director

Dirk Johann

Dirk is an experienced strategy consultant with a proven track record in driving change and promoting innovation. With over two decades of experience in developing effective strategies and advising on forward-thinking policies, Dirk holds a doctorate in Political Economy and Innovation Research. His career includes collaborations with leading institutions such as the ZSI in Vienna, the Austrian Institute of Technology (AIT), and Technopolis, where he has helped devise strategies that promote innovation across various sectors. His global perspective has been further enriched by his time as a research fellow at SPRU (University of Sussex) and through successful projects in Latin America and South Korea.

Dirk brings extensive expertise in change and innovation management, supported by a deep understanding of human behaviour and organisational dynamics. His approach, grounded in behavioural science, emphasises that effective and lasting change begins with understanding and influencing human behaviour. This principle underpins his work in helping organisations create environments that encourage positive behavioural change. Dirk has consistently guided clients through complex challenges, leading to measurable improvements in organisational efficiency, increased employee engagement, and the adoption of sustainable practices.

Clients working with Dirk can expect practical, results-oriented strategies tailored to their specific needs. His consulting philosophy is based on building strong, collaborative partnerships, ensuring that solutions are effectively implemented and adapted over time.

In addition to his consulting work, Dirk is the author of an upcoming book on behavioural environmental policy in emerging market economies.

Frequently Asked Questions

Behavioural Leeway stands out for its tailored approach to behaviour change strategy consulting. We prioritise understanding the unique dynamics and challenges of each client’s organisation, crafting customised solutions rooted in the latest behavioural science research. By blending empirical insights with practical expertise, we deliver strategies that drive meaningful and sustainable change.

For the development of a behavioural change strategy in a complex organisational setting we consider six principles as key:

  1. Contextual Understanding: We gain a deep understanding of an organisation’s culture, processes, and challenges to identify barriers and enablers of behavioural change.
  2. Stakeholder Engagement: We engage key stakeholders at all levels to ensure buy-in and active participation in the change process.
  3. Tailored Interventions: We design interventions that are customised to the organisation’s specific context and needs, drawing on insights from behavioural science to address underlying behavioural drivers effectively.
  4. Continuous Evaluation: We implement a robust evaluation framework to assess the effectiveness of interventions and make adjustments as necessary.
  5. Leadership Support: We secure leadership commitment to drive behavioural change efforts, with leaders modeling desired behaviours and providing resources for implementation.
  6. Capacity Building: We help organisations to build internal capacity for behaviour change by offering training, resources, and support to employees and teams.

By adhering to these principles, we develop real-life strategies to propel behaviour change in complex organisations.

Behavioural science in behavioural change interventions must adhere to ethical guidelines, as outlined by the OECD, to ensure responsible and respectful practices. This involves transparency about the use of behavioural insights, safeguarding individuals’ autonomy and privacy, and promoting informed consent. Additionally, interventions should prioritise the well-being of participants, avoid manipulation or coercion, and uphold principles of fairness and equity.

In all behavioural change initiatives involving Behavioural Leeway’s participation, we adhere to these principles.

Effectiveness is at the core of our methodology. We employ rigorous frameworks to assess the impact of our strategies, continuously refining and optimising them based on real-time feedback and outcomes. Our approach emphasises evidence-based decision making, ensuring that interventions are not only impactful but also adaptable to evolving organisational needs.

The timeline for seeing results can vary depending on factors such as the complexity of the challenge, organisational culture, and the nature of the intervention. However, Behavioural Leeway’s strategies are designed to deliver both short-term wins and long-term impact. While some initiatives may yield noticeable results relatively quickly, others may require more time to effect meaningful behavioural shifts. We are committed to supporting clients throughout the entire change journey, from strategy development to implementation and beyond.