Predictive Behavioural Design Training

Predict. Design. Change.

Why Add Predictive Behavioural Design to Your Change Toolbox?

Predictive Behavioural Design is Behavioural Leeway’s integrated approach, combining principles of behavioural science with predictive data models to shape change processes strategically and with foresight. At its core lies the integration of predictive analytics and behavioural design: while data-driven insights reveal where change is possible, design principles determine how it becomes effective.

The approach rests on a simple premise: behaviour is not merely reactive, but strategically malleable – provided we understand the behavioural leeway within which decisions are made and change unfolds.

Predictive Behavioural Design unites two core components:

  • Predictive Analytics – the data-driven forecasting of behaviour, engagement, acceptance or resistance, using machine learning and statistical modelling.
  • Behavioural Design – the intentional structuring of choice architectures, feedback systems, nudges and prototypes to encourage desired behavioural shifts.

Our training programmes equip participants to apply both elements effectively: to detect behavioural patterns early, anticipate resistance, and design interventions that embed sustainable change.

Individuals

Three modules. One certificate.

Master data-driven behavioural change and earn your credential as a Predictive Behavioural Change Designer.

Teams

Twelve formats. One learning journey.

Build team capabilities to anticipate resistance, design interventions, and lead change with precision.

Organisations

Five fields. One systemic approach.

Tailor your training programme to organisational goals with compact, practice-based modules for measurable transformation.

Mastering Predictive Behavioural Design

Anticipate behavioural dynamics
Anticipate behavioural dynamics.
Design for behavioural shift
Design for behavioural shift.
Strategise with predictive insight
Strategise with predictive insight.
Contact Behavioural Leeway

Rethink Change. Redesign Behaviour.

Apply Predictive Behavioural Design to steer transformation proactively – evidence-based, data-driven, and impact-oriented.

  • Identify behavioural patterns and resistance before they become obstacles.
  • Combine predictive analytics and behavioural design into a precise steering logic.
  • Develop interventions that don’t just accompany change – but shape it strategically.